Gifts are the ideal way to express one’s feelings. Companies ensure gifting is a part and parcel of every yearly plan as it enhances personal relationships and strengthens the bond between customers, clients and employees. With corporate gifting, you can reap positive benefits for your business.
While showing appreciation to your employees and nurturing a professional relationship with clients, gifting plays a critical role in creating a sense of belonging and deeping a person’s connection to the company.
Do’s and Don’ts of corporate gifting
Be Relevant and Appropriate
Think about whether your unique corporate gifts for employees are appropriate in that business environment. You don’t want your gift to be very personal or too casual. The gift should also be something that is relevant to your client/employees lifestyle. For example, golf balls will appeal to some but collect dust for many, while a good pen will find a wider audience.
Personalise your gifts
Presenting gifts on various occasions is a way to celebrate with utmost joy. As time goes by, it can be hard to remember who gave what, especially during gifting season when there is a flurry of gift giving. Personalised gifts help your employees remember where they got theirs. It creates a sense of gratitude towards your company. Add a handwritten note or have your employee’s name engraved on the gifts.
Do not use it as a blatant marketing asset
The goal of corporate gifting is to thank your employees and show clients you value them. Don’t confuse your gift with a paid advertisement. You may add a small company logo to that gift but stay away from overt branding or enclosing multiple sales brochures.
Do not compromise on quality
It is better not to give a gift at all then to have your brand associated with something of poor quality. Once you have your budget, speak to reputable retailers and suppliers. If you are buying in bulk, you can often negotiate for more favourable prices.
Handpicked Corporate Gifting options from William Penn
If you are looking for a unique and bespoke corporate gifting solution, we have listed a range of personalised products to make your corporate gift memorable every year:
Sheaffer never fails to delight pen with its high-quality writing instruments. Pioneered over 100 years ago, the brand has been a top designer and manufacturer of writing instruments since it began. Sheaffer pens are a global favourite for men, women, business executives and working professionals. At William Penn, you will find a wide range of Sheaffer ballpoint pens, rollerball pens and fountain pens to choose from. They are a reliable corporate gifting idea for employees that are always appreciated.
Personalised journals and notebooks from Pennline
These notebooks and journals by Pennline are a great tool for writers, artists and thinkers to pen down their ideas. Featuring bold new colours and a variety of page layouts, they are not bulky and meet your needs perfectly. The brand has an exciting selection of notebooks and journals that is perfect for corporate events. They even have a range of journals that can charge your phones and tablets on the go.
Personalised wallets from Lapis Bard
Crafted from genuine leather and available in many colours and styles, these wallets by Lapis Bard are a secure and stylish way to carry the essentials.
William Penn is known for curated gift sets and this year, we are most excited about the new Sheaffer 4-product gift sets. The personalisable sets each come with a POP pen and you get to choose the colour and model (fountain pen, rollerball or ballpoint) and also personalise the pen with a name or logo.
William Penn is a trusted gifted gifting partner with over 2 decades of experience. As India’s premier destination for fine writing instruments and lifestyle accessories, we have had the pleasure of being a part of the gifting journeys of many large corporations. We take pride in our customer service and curated selection of quality products. As the authorised retailer of every brand we carry, we ensure every product comes with the appropriate brand guarantee. Our team is always happy to speak to you to help find the perfect gift for your company’s needs.